Thursday, Jul 6, 2023
The Star Brochure is one of the most beneficial tools that we at Bedsonline offer to travel advisors in order to streamline the way that you work, and ultimately increase bookings - alongside our global portfolio, of course!
As a fully digital travel brochure, the Star Brochure offers a whole host of interactive, engaging content about must-visit destinations and hotels around the world; it’s the perfect resource for travel advisors, offering all the information needed to refine your consultations and inspire both you and your clients. Because at the end of the day, you’re travelers too and should feel inspired by the destinations you’re selling!
Refining your consultations is especially important when you consider that more than half (63%) of customers have said they will stop buying with brands who use poor personalization tactics, according to a recent study by Smart Insights.
So, what can you expect from the Star Brochure, and why should it be your new best friend when it comes to boosting your bookings? Let’s explore…
Because the Star Brochure is fully digital, not only is it available in just a few clicks at any time, but it is also much more environmentally friendly than traditionally printed travel brochures.
With the ever-increasing demand for digital products in this online era, to cater for younger generations of travelers who are much more mobile - such as Gen Y and Gen Z - we at Bedsonline wanted to offer a travel brochure that stood up not only to the needs of travel advisors to make their lives easier, but also that met the needs of today’s fast-paced traveler.
A fully digital travel brochure means that we can:
Offering a digital travel brochure is also part of our mission to retain our Carbon Neutral status, which we’ve achieved for three years running! Read more about our wider Environmental, Social and Governmental initiatives here as part of our parent company, Hotelbeds.
A well-presented and populated portfolio of amazing hotels is a sure-fire way to capture the attention of clients at that all-important ‘dreaming phase’ of the customer journey, where travelers are the most open to inspiration.
As the first of the 5 key stages of the travel journey as identified by Google - dreaming, planning, booking, experiencing and sharing - the dreaming phase is a crucial opportunity for travel advisors to meet and exceed each travelers’ expectations. To do so, you must not only be equipped with an arsenal of amazing hotels in trending destinations, and the perfect way to present these during consultation, but also the ability to inspire your clients.
This is exactly what the Star Brochure offers, as a fully online travel brochure packed with the very best of our 300,000 hotels in must-visit destinations all over the world, images and dynamic video galleries, and inspiring articles, travel advisor interviews, and valuable top tips designed to excite both travelers and travel advisors alike!
Not only this, but the Star Brochure has handy ‘Best For’ categories which are included throughout the brochure, making it even easier to identify the perfect hotel for every client on an individual basis!
Plus, useful interviews given by travel experts such as other travel advisors and hotel owners offer insightful information on trends, destinations and hotels themselves.
In fact, the Star Brochure has been described by one of our valuable travel agents as:
A great way to interact with our clients to find the perfect trip. We really enjoy the interactive icons within the brochure, to view additional information such as videos and images to bring the destination and hotel(s) to life. It’s very inspiring! - John Barrett, Strategic Account Manager for Magic Vacations
Discover the Star Brochure today!
There are different advertisement types within the Star Brochure, each providing all the crucial information needed to really sell them to the traveler!
With the handy navigation and interactive functions bar within the Star Brochure, making your way around our digital travel brochure is easier than ever!
As well as changing the view format to make it as user-friendly as possible, from here you can easily print, download and share your travel brochure without having to leave the platform. There is also a search function on this navigation bar, which allows you to search within the brochure for quick access to specific content.
Because we understand that there are many aspects of a travel advisors’ daily life that are time-consuming, we’re dedicated to simplifying as many of these processes as possible to make the lives of travel advisors who work with us that much easier.
One of the ways we do this is by incorporating ‘look-to-book’ buttons in our Star Brochure, available for each hotel listing within the brochure itself, and which lead directly to a bookable listing in our Booking Engine once clicked. Premium ads also include this option, as a handy link in the hotel name itself!
This means that our travel advisors can book a hotel directly from the brochure - saving valuable time and improving customer experience all at once - and it’s a feature that is well-loved by our partners:
What [we] like most about the Star Brochure is the interactivity: being able to jump directly to the Bedsonline website and book the selected hotel - Rocio Carreto, Director of Viajes Selene
With the all-new customization tool within the Star Brochure itself, you can quickly and easily create 100% bespoke travel brochures for your clients on an individual basis.
Only available to our clients, this unique tool allows travel advisors to create completely unique travel marketing materials that suit each traveler’s unique needs and preferences, while at the same time including all the information that our clients know, love, and come to expect from our Star Brochure.
Regardless of whether travel advisors would prefer to add in their own unique content into our provided templates, or utilize the articles, insights and interview content already included in our Star Brochure, the customization features mean that every brochure is tailored to clients on an individual basis.
Because travelers are always on the move - even before they set off on their adventures - it’s important that you’re able to share your customized travel brochure wherever they are!
And thanks to the improved shareability of our digital Star Brochure, this is easier than ever. Easily share your travel brochure with your clients via email, downloadable PDF, personalized QR codes or WhatsApp for streamlined consultations and easy communication at every stage of the booking process.
Check out the Star Brochure now and start making the most of this valuable, interactive brochure to inspire and excite your clients.