Solo female travel isn’t exactly a new trend, but with the number of solo travellers - women in particular - heading off on their own since the pandemic, this is a valuable audience demographic for travel advisors. Especially as interest in solo travel doesn't seem to be slowing down.
In 2025, solo female travelers are redefining the travel industry, with a 50% increase in this demographic over the past five years, according to the Adventure Travel Trade Association. The U.S. Travel Association also reports that 72% of women are interested in solo trips, motivated key booking behaviors such as personal growth and empowerment!
This trend offers you as travel advisors a valuable opportunity to craft tailored experiences that cater to the unique needs of these women. By focusing on safety, community, and personalized adventures - from wellness retreats to cultural immersions - you can effectively engage this dynamic market, positioning yourself to thrive in a rapidly evolving travel landscape.
Take a look at some key facts about this dynamic booking audience, and get inspired to tailor your travel experiences to more women traveling solo in 2025.
Who are the solo female travelers in 2025?
More and more women are choosing to travel solo, but who are they, and what are they looking for? Here are the key stats on demographics, interests, and booking habits, so you can understand the market and refine your solo female travel packages:
According to the Solo Female Travelers Club’s 2025 survey, boomers and single or childfree Gen X women are among the most likely to travel solo. For 36% of them, the decision is linked to major life changes, such as divorce, losing a loved one, or becoming an empty nester. Virtuoso’s data backs this up, with 47% of their solo female clients being divorced, separated, or widowed. This is critical information when you're considering how to market travel experiences to this demographic - but of course, younger women travel solo too, and increasingly so, as interest in solo trips such as 'me moons' sees a significant shift in younger demographics. But Skift reports that on average, women aged between 18-24 are more likely to travel with family or partner.
And naturally, while travel is as personal as it gets and treating every customer like an individual is vital to success, an understanding of who you're likely to be marketing solo travel experiences to, especially when it comes to a niche audience within this travel trend, like solo female travelers, allows you to better accommodate and capture this audience.
Reasons why women travel solo: discovery, freedom, and self-care
Citizen Femme’s The Future of Female-Led Travel: 2025-2030 Report highlights self-discovery and experiential travel as the driving forces behind solo female travel. An example from the report? Discover Africa, a luxury safari company, reported that their solo travel enquiries doubled, and that women made up 70% of these bookings.
Other reasons why women choose solo travel may vary by age group. For example, Gen Z might follow their favourite influencer’s recommendation, while boomers tick off a long-awaited bucket list trip. That said, recent surveys sum up the 5 top reasons as:
- Being able to do what they want, with the added flexibility and freedom of being solo.
- Escaping the routine and responsibilities of daily life.
- Enjoying me-time, aka a “MeMoon,” a travel word coined for solo honeymoons.
- Challenging themselves with a new adventure.
- Choosing to prioritize their own plans over waiting for someone to join.
Top challenges: safety, budget, and loneliness
Whether you're designing women-only tours or aiming to expand into the solo travel market (of which, according to Virtuoso, is over 70% female), you need to understand what challenges women face when they travel alone.
Safety is the biggest one, with 66% of surveyed solo female travelers saying it’s something they worry about. Scott Dunn’s findings are also in line, as 60% of the survey respondents said safety and security are key factors when they choose a destination.
Going solo means there’s nobody to share the expenses with, which makes budgeting another concern. Other common worries include dealing with language barriers, something going wrong, getting lost, or feeling lonely.
Business benefits: increased customer loyalty and brand reputation
Did you know that women who travel solo tend to get advice from fellow travelers?
In the recent Solo Female Traveler’s 2025 survey, 81% of women said they turn to Facebook groups for advice. That’s good news for travel advisors: if you earn a solo traveler’s trust, she’s likely to pass it on! Positive word-of-mouth recommendations are also a vital growth opportunity for the travel industry, with around 70% of travelers suggesting that recommendations from friends, family and online forums are key decision-making factors.
Further research shows that around 92.5% of consumers use social media to research products and services before purchasing, highlighting the importance of a positive online presence and brand reputation.
So if you’re providing services which cater to a valuable market, not only are you going to reach more of this audience via positive word-of-mouth, but you may end up reaching a broader customer base overall, as a result of boosted brand reputation as a reliable and trustworthy travel experience seller.
How can travel advisors cater to solo female travelers?
Overlap with a wide range of other travel niches
There’s no one-size-fits-all in women’s travel interests. Nature travel, wellness retreats, calming “MeMoons,” adventurous hikes… You get the gist. As with any customer base, women are not a monolith – there’s no one type of trip that will satisfy women looking to travel solo!
However, what you can do is consider the expectations, needs and preferences that women traveling alone might have, and apply this to different styles of travel.
You could also take a look at our article on how travel agencies can target solo female travelers, which explores key considerations such as the accessibility of relevant information on travel products, the unique needs that this demographic has compared to travelers in groups, pairs, or who aren’t female presenting, and how we can help as your travel partner!
Want more ideas based on the current travel trends?
Here are a few ways you can create the ideal solo trip with our travel products:
Promote alternative destinations
Travelers of all types are going natural or going on a detour – in line with current demand for nature-based tourism and detour destinations which are ‘off the beaten track’, women are also interested in broadening their horizons and experiencing new destinations or adventures. Focus on cultural experiences and destinations which are renowned for natural beauty and adventure activities (for all levels) for their solo trips.
In-destination activities and tours
- 'Girls’ trips are popular for women of all ages - consider how you could incorporate solo explorations into a group trip, for women who may not want to completely go it alone.
- Healing retreats and women-only wellness programmes could be a profitable niche.
- ‘Retailtainment’ is still popular – consider destinations which offer unique shopping and entertainment options, like traditional markets, destination-worthy shopping malls, and vibrant entertainment districts.
Offer car rental
Did you know that a vast majority of travelers think that using car rentals during their trips gives them even more freedom to explore those ‘off the beaten path’ destinations? Car rental services are a great way to allow anyone to curate their own ideal itinerary, and offering female solo travelers the option to go where they want, when they want, is an empowering way to travel.
For travelers who might be anxious about navigating public transport or missing their connection, renting a car offers more control. While for women who want a packed itinerary but the freedom to schedule it on their terms, having their own mode of transport is the perfect way to lock in numerous activities without relying on anything, or anyone, else.
In our global portfolio we offer access to 500+ car rental suppliers, and the option to easily add on car rental during the booking process to easily cross-sell products while maximising your customers’ trip experience!
How Bedsonline can help you book trips for solo female travelers
When booking for solo female travelers, you need safe hotels, activities that fit their style, and provide solid recommendations on the best solo female travel destinations. It doesn’t have to take hours of research and back-and-forth if you use Bedsonline!
Here’s what you get by joining as a travel advisors:
- 250,000+ global hotels: with safety features, flexible booking options, and amenities that solo female travelers care about.
- A wide range of tours and travel experiences: 23,000 of them, in fact - from women-only groups to special interests like guided hikes, cooking classes, and wellness activities.
- Safe and reliable transfer options or car hire: for those who want to explore at their own pace.
- Competitive, member-only rates: on a user-friendly platform.
- Smart tools like Insights: where the algorithm learns from you for bespoke destination recommendations.
And more! Become a registered partner today to expand your portfolio and your appeal to your ideal audiences.
Tips for travel advisors looking to break into the solo female travel market
Let’s finish off with some final tips for creating solo female travel packages:
Understand the challenges and motivations
Safety remains the top concern for solo female travelers, so be ready to address it from the very beginning. Besides safety, many solo female travelers are driven by freedom, self-discovery, and meaningful experiences. You can read more about understanding the unique needs and challenges that women traveling alone might face, or consider in our additional article about effectively targeting solo female travelers.
Reputation is everything
Solo female travelers rely on recommendations from other women, especially on Facebook groups. Other popular sources for information are friends, family, online review websites, and travel blogs. A good strategy for building your reputation? Ask happy clients to give you testimonials or even mention their great experience with women-only travel groups and communities.
Do your destination research
When recommending solo female travel destinations, know everything from the women’s rights in that country to weather, dress codes, and cost of living. Be ready to answer questions on whether the destination is safe, expensive, or worth visiting. To generate ideas, you can use tools like Insights, our intelligent search and recommendation tool, which is based on real-time data, competitor analysis, and an intuitive algorithm.
The solo female travel market is full of opportunities
You can refine your services by partnering with women-led local tours, niching down on a specific age group, and of course, curating personalized experiences that reflect the diverse interests of the women you’re representing.
Register your travel agency with us to get a head start: you’ll connect with thousands of destinations, hotels, and activities that welcome solo female travelers every year.
Looking for other opportunities based on the current travel trends? Download our Travel Trends Report to learn more.
