As a travel agent, you’re probably on the lookout for inexpensive ways to find new clients – and that means that social media is the ideal place to promote your business!

But how can you manage your social media presence more effectively without spending money on expensive social media tools? In this list, we’ve put together the best free social media tools for travel agents.

These tools can all help gain more followers effectively – and boost your social media presence dramatically! Take a look now. 

1. HootSuite – All-In-One Social Media Management

HootSuite is the gold standard when it comes to social media management tools for travel agents. This platform lets you combine your social media across a wide variety of social platforms – and manage it all in one place. This includes Instagram, Facebook and Twitter, just to name a few.

You can schedule posts and messages, and use other advanced features to manage your social media presence. With a free HootSuite account which is normally adequate for small businesses, you get:

    •    3 social profiles

    •    30 scheduled messages

    •    1 user


If you like the platform, you can upgrade to a paid account for a low monthly fee to get more features like:

    •    Bulk scheduling

    •    Message monitoring

    •    Access to free apps

    •    $500 of Boost ad spend


If you have trouble managing your multiple social accounts, you should definitely take a look at HootSuite. Whether you use the free tool or upgrade to the paid version, it’s sure to help you stay on top of things.

2. SurveyMonkey – Get Customer Reviews & Feedback Quickly

SurveyMonkey is a really powerful way to get feedback and customer reviews. You can use these surveys for a wide variety of purposes – you can send them directly to customers after their trips to get feedback, or even share them online on platforms like Facebook, Instagram and Twitter.

Sharing surveys on social media is also a great way to learn more about your customers. For example, if you’re thinking about expanding to offer travel packages to a new destination, you could create a survey with a list of potential destinations – and let your customers vote on where they’d prefer to travel! 

Furthermore, customer testimonials are extremely powerful form of marketing, so if you do receive a glowing review - don’t be scared to shout about it on your social media channels.

3. Canva – Create Beautiful Social Images Online 

If you’re not experienced with graphic design programs like Adobe Photoshop, you may think you can’t create social media images on your own. But with Canva, you can! It offers both an online and a mobile app, which makes it easy for you to build custom images. 

With just a few clicks or taps, you can add filters, text, change colors and make other basic edits to your images. You can create a beautiful, eye-catching image for Facebook, Instagram or Twitter in just minutes.

4. Typito – Drag-And-Drop Video Marketing 

Typito is sort of like Canva, but it has expanded capabilities for video. Video is one of the most engaging types of media for customers – 51% of marketers say it has the highest ROI. Using Typito, you can quickly add filters, text, graphics, images and more to short videos.

Interspersing videos with images and other multimedia content on social media is a great way to build up a unique brand presence and bring in more customers, so this tool is very useful and versatile for travel agents. 

5. Google Analytics – Enhanced Metrics To Track Social Channels & More  

Google Analytics is the go-to analytics tool for any budding digital marketeer and the best way to track your Return On Investment (ROI) from social media marketing. No matter what social media channels you use for your travel agency, it’s important to be able to measure and analyze the results. 

Using Google Analytics helps you measure a lot of metrics that are related to your social media marketing efforts, such as:

    •    The percentage of traffic coming to your website from social channels

    •    An overview of the pages your visitors from social sites spend the most time on

    •    The total amount of time visitors from social sites spend on your website

    •    The bounce rate of social visitors


If you have not used Google Analytics before, it’s pretty easy to get it set up on your website, and to start using it to track the success of your social media marketing campaigns as well as any content marketing you might be doing. For a comprehensive overview, we recommend this quick guide from Sprout Social – it will walk you through the entire process.

Make Use Of These Free Social Media Tools To Build A Better Online Presence! 

Whether you need help managing multiple social platforms, engaging with your customers, creating beautiful images and videos, or assessing the performance or your social strategy, the above tools are sure to help. They’re all free, too – so don’t wait. Take a look at each one today, and see how these social media tools for travel agents can help your business succeed.