4 myths about sustainable tourism debunked
You probably have some preconceptions about sustainable tourism, but let us tell you, it’s not as hard as you think. Here are a few of the most common myths about green and sustainable travel debunked:
Lots of people think that talking green travel and sustainable tourism will bore travelers. There are, of course, people who are uninterested in sustainability, or some that just don’t know about the concept of sustainability. But research by Skift actually shows that the majority of people think booking vacations through business with sustainable practices is important. Further to this, around 50% of them say they’d also pay more for it.
You can find more insight into why sustainable tourism is an essential part of a travel advisor’s business strategy with our latest eBook: Sustainable tourism: everything travel agents need to know about green travel.
A common thought is that to be sustainable, you have to spend more. It’s probably perpetuated by the proliferation of high-end ‘eco-friendly’ products now available in all sorts of retail sectors. But in travel, it’s a little different. Budget accommodation and transport options actually tend to be some of the least impactful when it comes to the environment.
Taking the bus or train over hiring a car is, more often than not, far more environmentally friendly and will mean your client’s carbon footprint is reduced. Smaller, independent hotels, lodges, motels and B&Bs are often more carbon efficient too – plus, putting money into the independent properties is brilliant for the local economy, which is another aspect of sustainability.
The likelihood is, those high-end, huge resorts are going to be more wasteful with things like energy and water, and their profits will go back to large corporations rather than directly into the local economy. Lots of the big brands do have their own sustainability schemes, though.
This is a complicated one. The fact is, flying is bad for the environment, and people are well aware of this. Over 20% of all transport-related carbon emissions are a result of tourism, and a large chunk of that is likely to be aviation-based. The latest ‘flygskam’ movement, which is Swedish for ‘flight-shame’, has seen celebrities in Sweden and beyond buy into the idea that flying is a shameful act. Greta Thunberg has endorsed the concept, vowing never to fly again. For many people, flying has simply gone out of fashion.
But plenty of people are still flying – and that’s not terrible news. Sending your clients to far-flung destinations like Kenya, Vietnam or even the Caribbean can be a huge support to the local people. Many countries rely on tourism for their economy. In the Maldives, tourism makes up almost 40% of their economy, and almost a third of the economy in Macau in China relies on the travel industry. And so instead of shunning flights altogether, flying more sustainably is an option.
Not true. Sustainable travel literally couldn’t be easier, as our latest eBook – Sustainable tourism: everything travel agents need to know about green travel – explores. There are lots of little things you can do for your clients that add up to making a big impact.
Don’t book private airport transfers, book a shared shuttle instead. That way there’ll be fewer cars on the road and fewer emissions in the atmosphere. Or, encourage eco-friendly, carbon neutral activities like hiking and cycling.
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