We've compiled a list of some of the best travel trade shows you should attend in 2025, whether you're looking to expand your reach in the industry, keep up to date with the latest trends and industry developments, or pursue new business ventures by connecting with leading organisations and potential partners.
Bookmark this page so that you can return to it year on year as you grow!
When? MarketHub Asia 11th – 14th February 2025; MarketHub Europe 1st - 4th April; MarketHub Americas 3rd - 6th June
Where? Macau; Algarve; Panama
Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group, our parent company. Due to provide insightful, inspiring and memorable experiences and conversations, 2025’s MarketHub events take place in February, April, and June in Macau, Algarve, and Panama respectively.
This edition of the MarketHub will consider ‘Connecting Horizons’ as its central theme, with a key focus on exchanging ideas, uniting diverse perspectives and cultures, and encouraging a deeper understanding of the evolving nature of the travel industry.
With a program that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting, and melting point, of culture, innovation and collaboration in the industry; while also ensuring that the unique local heritage of our host countries is never far from the action.
Why attend?
The MarketHub is a prime opportunity for you to meet with leading brands and experts from across the sector. With hoteliers, experience providers and travel distributors all in attendance, the MarketHub is where travel professionals from all around the world, and the entire travel ecosystem, come together to build connections and boost business.
With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.
It goes without saying, but we cannot wait for these truly exciting travel industry events. Visit the MarketHub website for more information!
Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.
Register your travel agency for free today to join an increasing network of global travel providers from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.
When? From January to March 2025
With over 20 years of experience and 125+ produced events, Travel & Adventure Shows connect over 150,000 travel enthusiasts, advisors, and media with the top travel destinations and suppliers worldwide!
This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favorite travel trade show’, this is the ultimate destination for travel agencies and other players in the tourism industry to connect directly with the traveler.
During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.
Why attend?
Given that this is a cornerstone event for both B2C and B2B sectors, travel professionals highly value these events as a way to connect directly with travelers. It’s a great way to understand better the needs, concerns and preferences of today’s and tomorrow’s travelers in these highly populous and desirable destinations.
Attracting around 150,000 attendees at past events, Travel & Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.
When? 22nd – 26th January 2025
Where? Madrid, Spain
Held annually in Madrid, Fitur is the leading travel trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.
Why attend?
This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel advisors, tour operators, and tech companies.
Fitur spans 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid. With 9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, cementing Fitur as one of the major events in the travel industry each year!
When? 4th – 6th March 2025
Where? Berlin, Germany
Every year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.
Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.
Why attend?
Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.
When? 30th March - 2nd April, 2025
Where? Las Vegas, Nevada
A B2B travel trade show which focuses on connecting leisure travel agency professionals, the Las Vegas Travel Agent Forum is a three-day event where attendees can meet with suppliers, travel associates, and create connections with some of the world’s most sought-after brands and businesses in travel.
Why attend?
2025’s edition is due to be hosted at the Paris Las Vegas Hotel & Casino, and is set to be a valuable opportunity for travel advisors around the world to attend and learn from inspiring roundtable discussions, take part in educational sessions with industry experts, and network with hundreds of like-minded professionals.
When? 9th – 11th April 2025
Where? Cape Town, South Africa
WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.
WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.
Why attend?
Those looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.
Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.
This expo is part of a larger group of flagship events, including WTM London and the Arabian Travel Market Show!
When? 14th – 16th April 2025
Where? São Paulo, Brazil
Just like in Africa, and London, Latin America also has an unmissable event: the WTM Latin America. In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.
Why attend?
With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.
When? 28th – 1st May 2025
Where? DWTC Dubai, UAE
If you’re trying to unlock travel and tourism business potential in the Middle East, then the Arabian Travel Market show is an event you just can’t miss!
For over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.
Why attend?
The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.
This travel trade show has grown quickly, and now generates around $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.
When? 25th – 26th June 2025
Where? London, United Kingdom
Looking for a place to meet business travel’s biggest innovators and leaders? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals in a three-day event that combines education and networking opportunities at the ExCel in London.
This event is essential ‘for anyone serious about improving, benchmarking or establishing their travel program’, with 30 years behind it as one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.
Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.
Why attend?
If you’re a corporate travel supplier, or buyer, then BTS Europe is the place to be to strengthen and secure new partnerships, stay updated on the industry and network with peers!
When? June 10–12, 2025
Where? Barcelona, Spain
Phocuswright Europe is a must-attend event for travel industry professionals. It combines thought-provoking sessions, lively panel discussions, and invaluable networking opportunities.
Why attend?
The 2025 theme, “The New Age(nts)”, delves into the evolving landscape of travel distribution, technology, and consumer behaviour.
Travel managers will benefit from gaining practical knowledge and strategies to adapt to industry shifts. This forward-thinking conference connects attendees with trailblazers and peers to discuss innovative approaches to corporate travel management.
When? 30th June – 3rd July 2025
Where? Marina Bay Sands, Singapore
Hosted at the luxurious Marina Bay Sands Hotel, 2025’s International Luxury Travel Market (ILTM) Asia Pacific conference will once again help to connect luxury travel brands from all over.
Specifically designed for travel brands, organisations and businesses who are providing for, or looking to connect with the ever-increasing Chinese market, ILTM Asia Pacific is a must-attend event for the world’s finest in travel.
Why attend?
Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel advisors, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.
The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!
If you’re a luxury travel agent, then ILTM is an ideal chance to meet and explore partnership opportunities with brands, destinations and organisations with the products and experiences your travelers are looking for.
When? 15th - 16th September, 2025
Where? Orlando, Florida
If your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.
Lauded as the ‘go-to’ travel industry event for executives from hotels, online travel agents (OTAs), airlines and transportation providers, all sharing personal, practical and thought-provoking insights into enhancing the personalised customer journey experience in the world of travel.
Why attend?
Past speakers have included experts from companies like American Airlines, Expedia Group, Virgin Voyages, Universal Parks & Resorts, Legoland, and IHG Hotels & Resorts. This two-day conference offers an unparalleled learning experience which any travel professional would be remiss to miss out on!
When? 15th – 17th October 2025
Where? Marina Bay Sands, Singapore
Yet another unmissable travel event descending on Marina Bay Sands is ITB Asia!
Another event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.
With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.
Why attend?
Today, ITB Asia is Asia’s largest travel trade show, bringing together more than 13,000 show attendees from the Corporate and Leisure sectors! You can expect the chance to network with travel professionals from every sector in the travel industry, including destinations, airlines and airports, hotels, in-destination attractions such as theme parks, in-bound tour operators, inbound destination management companies (DMCs), cruise lines, venues, and so much more!
For the sheer wealth of opportunity available to attendees, and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.
When? 4th – 6th November 2025
Where? ExCeL, London, United Kingdom
Renowned for being one of the most influential and well-attended travel industry events, World Travel Market (WTM) brings together the international leisure and business travel sectors in a three-day conference. One of the world’s largest gatherings of international travel professionals, WTM sees more than 40,000 professionals from 180+ countries attending every year.
Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.
Why attend?
The panel discussions that span the full three day event are key ways to keep up to date with the evolving travel industry, with trending topics from social, environmental and industry standpoints, on everything from post-conflict tourism, sustainability, equality and diversity in travel, to innovation travel and technology solutions to meet the needs of today’s, and tomorrow’s traveler.
WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry!
Bonus Events: Here are a few extra travel trade shows you shouldn’t miss out on in 2025:
