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Cómo sobrevivir y prosperar en la jungla digital
This is a path of no return: Today, most people start looking, buying and booking their trips online . In this scenario, the modern travel agent not only competes against online travel agents (OTA) for capturing the attention of customers, but also competes with hotel chains and airlines that sell their products directly on the Internet.
The future of the travel industry is in the hands of customers or, to be exact, at the tip of your fingers! According to Google , a person, on average, checks their phone up to 85 times a day and spends almost half of that time updating social networks or reading emails. This is the perfect opportunity for travel agents to consolidate their position as travel experts.