What travel trends are shaping 2026 – and how will this impact global travel advisors?

The verdict seems to be in: 2026 all about personalized maximalism. 

Travelers are seeking experiences that reflect their individual passions and identities. While past trends focused on ‘revenge travel’ and wellness and detoxing, today’s travelers prioritize authenticity and personal expression as their key motivators.

Think hotels emerging as destinations in their own right; pop culture tourism and fan pilgrimages across continents; consumer culture influencing ‘resortcore’; travelers funnelling their budgets on exclusive merch in collectable tourism; or seeking a journey as the experience itself. These traveler preferences are shaping a new landscape.

Meeting these diverse and increasingly personalised needs of modern travelers remains a vital challenge - and an opportunity. 

Our Travel Trend Report is designed to empower you, the trusted travel booking advisor, to navigate these shifts with confidence and craft memorable journeys that truly resonate.

Inside our Travel Trend Report for travel advisors:

• Seven key travel trends for 2026: offering a clear understanding of evolving inspiration, preferences, and booking behaviours.
• Actionable strategies: to enhance your offerings, expand strategic partnerships, and position yourself for sustainable growth in this dynamic environment.
• Factors influencing the industry: from emerging markets and social media impact to the rapid integration of artificial intelligence.
• Enduring trends: what continues to define the ‘new normal’ in travel booking, providing a solid foundation for your continued success.

Ready to capitalize on 2026 travel? 

Download your free, comprehensive 2026 travel trends report now and unlock the awaiting opportunities.