Rick Carlson owns a small but highly successful home-based travel business that is part of the Cruise Planners Franchise. Alongside his wife and brother, he has managed to harness the true potential of social media to capture the hearts and minds of clients from not only his surrounding area within Massachusetts but across the whole of the USA.

Rick and his wife Allison have always had a passion for travel, and all they have ever wanted to do is share this passion with fellow travelers so that they get a holiday experience that is way above and beyond their expectations. This is when the idea came to them to flirt with Facebook to begin sharing their own experiences. Since then they have built an extra edge to their business which fits perfectly with their lifestyle and outlook on travel.