There's no two ways about it; nowadays nearly everyone starts online when searching, shopping and booking travel. The modern travel agent is not only competing for attention against online travel agents (OTAs), but they’re also competing with hotel chains and airlines that sell their products to customers directly online.
The future of the travel industry is in the customer's hands, or their fingertips, to be exact! According to Google, the average person checks their phone up to 85 times a day and almost half of this time is spent updating social media or reading emails - this is a perfect opportunity for travel agents to confirm their place as the travel expert.