As travellers flock to celebrate the new year, demand, searches, and bookings surge. To stand out in this competitive season, your offers must shine, and your systems need to operate seamlessly.

Bedsonline is here to support you in achieving both. Here’s what today’s travellers are seeking and how you can leverage trends and our technology to meet their expectations.

What Do Today’s Travellers Want for New Year’s Eve Travel?

Let’s explore some of the enduring travel trends in the industry, which are expected to continue into 2026:

• Events and Live Tourism: From attending concerts like Taylor Swift’s Eras Tour, where fans spent an average of $1,300 per show, to sports tourism projected to reach $2.1 trillion by 2030, live experiences are a major draw. For New Year’s Eve, consider bundling trips with nearby concerts, cultural events, or sports matches around the holiday to encourage longer stays. Consider how packaging these highly sought-after events can help you tap into this lucrative live tourism segment, by offering a tailored trip that meets your customers' unique interests.

• Multi-Generational Travel: Families turning travel into meaningful bonding experiences look for destinations and accommodations that cater to all ages, from child-friendly activities to spacious lodgings. Highlight packages that appeal to different age groups for New Year’s celebrations.

• Transformational Travel: Wellness retreats and immersive experiences that foster personal growth or reconnect loved ones are rising in popularity. Incorporate wellness-focused trips, cultural immersions, or eco-friendly adventures, helping travellers start the year with meaningful, authentic experiences.

• Detour Destinations: Interest in alternative, less crowded destinations continues to grow. Think beyond popular capitals - offer intimate escapes to smaller towns, peaceful beaches, or unique local festivals that provide quieter, more personalised celebrations.

These trends share a common theme: travellers seek experiences that resonate with their values and interests. Whether it’s attending a concert, enjoying quality family time, or embarking on a wellness journey, they want trips that are memorable and meaningful.

Capitalise on Seasonal Demand with Timely Offers

Top Tip: Prepare for this high-intent booking period with our New Year Sales campaign. Offer attractive deals through the Bedsonline platform, and identify the most promising opportunities to maximise your sales.

Join us as a Bedsonline partner to access exclusive promotions, including this year’s New Year Sales campaign launching on December 30th.

With a travel window extending through to December 31, 2026, you can leverage thousands of destinations and experiences in our extensive portfolio—helping you stand out during one of the busiest booking periods of the year.

Access exclusive campaigns today

Expand Your Client Base During Peak Travel Season

To attract a diverse group of travellers for New Year’s, focus on experiences aligned with their values:

• Highlight Eco-Friendly Accommodations: Over 86% of travellers aged 25-34 prefer environmentally sustainable options. Showcase hotels with recognised eco-credentials via our Sustainable Hotels Programme to appeal to conscious travellers.
• Promote Accessibility: Over 80% of travellers with accessibility needs face challenges during trips. Ensure your platform clearly communicates accessibility features, helping these travellers plan with confidence.
• Offer Unique Global Experiences: Instead of only promoting major cities, suggest exciting alternatives—like cosy small-town festivals, wellness retreats on warm islands, or hidden gems offering authentic local celebrations. Use the Bedsonline Booking Engine to access a vast array of hotels, activities, and experiences across 170+ countries.

Why Choose Bedsonline?

• Access to a Global Inventory: Connect instantly with over 250,000 hotels, 23,000+ experiences, global transfer routes, and more, giving you the flexibility to craft unforgettable trips.
• Exclusive Campaigns & Offers: Benefit from our year-round marketing initiatives, including the highly anticipated New Year Sales campaign. Our algorithms deliver only the most competitive, exclusive deals, helping you attract and convert more bookings.
• Insights to Help Sharpen Your Competitive Edge: Alongside our search and recommendation tool, Insights which offers personalised recommendations for your market, you can also keep up with industry trends and insights with our quarterly travel reports and upcoming 2026 Travel Trend Predictions - helping you stay ahead of evolving traveller preferences.

Join Bedsonline Today

By partnering with Bedsonline, you gain access to our advanced booking platform, extensive product range, and marketing campaigns - all designed to help you maximise your sales during the busiest travel season of the year.

Don’t miss out on the upcoming New Year Sales campaign launching December 30th. Join us now to start the year strong with competitive rates, exclusive offers, and a broader portfolio of travel products to offer truly personalised trips for your customers, no matter where in the world they want to start their new year.

Register your travel agency today