From the most prevalent travel trends this year, to the factors influencing your client's choices, we're here to prepare you for a year of successful bookings with our top travel trend predictions.

23/2/2024
Hannah Aston, HBX Group
The family that travels together stays together. Whilst the COVID-19 pandemic may be behind us, the impact that this global event on travel patterns is still something which can be felt. Family travel – including intergenerational travel – is now a priority, as travellers seek to spend more quality time together.
International family travel has seen growth of around 90% year on year, with many popular destinations stretching across a wide variety of travel types, from trips to major cities and cultural locations, to beach holidays and family-focused adventures. Travellers also cited key travel motivators such as spending time with loved ones, increased connection, and strengthening relationships, which all came into play when booking these trips.
Travel agents play a key role in making these dream trips reality. One of the most popular sources of travel inspiration is the travel provider themselves, with one study claiming that 44% of consumers turn to the experts to shape their hard-earned escapes. This is unsurprising in the realm of family travel – after all, parents have plenty to juggle as it is!
With intergenerational travel surging and families of all shapes and sizes on the lookout for their next break, here's our guide to selling family holidays in 2024.
Using your expertise to plan the perfect family travel experience is more than just booking stays at the best family-friendly hotels - though it always helps to start with amazing accommodation options!
It's about identifying each family's needs, wants, and dynamics, whilst also considering family interests, budget, and logistics like flight and hotel availability and time of year.
Booking everything, from accommodations to experiences, is a huge time-saver and convenience your clients will appreciate. Our robust Bedsonline Booking Engine makes it quick and easy to discover family holiday ideas your clients will love. Not only can you book places to stay, but you can also use search our mobility and experiences portfolio for the perfect add-ons to round out the itinerary.
Intergenerational travel, or multigenerational travel, is when three or more generations of a family travel together. With careful, thoughtful planning, intergenerational holidays can be a memorable and meaningful experience for all members of the family. After identifying a family-friendly destination, choosing accessible transportation and accommodations that suit the family's needs is critical.
Our Bedsonline Booking Engine has helpful filters to quickly identify and sort cars, minibuses, and adapted vehicles for families to travel in comfort.
You can search top hotels, boutique hotels, vacation rentals and more to suit families of all sizes. What’s more, you can narrow down options by searching for property amenities like hot tubs, game rooms, and swimming pools.
Whilst the goal of any family holiday is to foster connection and make memories, it's important that everyone's needs are met at the destination and accommodation. Here are some wish list items to accomplish these goals:
Amenities Checklist:
Activities Checklist:
Sometimes the accommodation, like an all-inclusive beach resort, is the destination itself. Memories can also be made doing new or once-in-a-lifetime activities as a family. Recommend add-ons to boost excitement and togetherness like boating tours, hot air balloon rides, theme park tickets, and waterpark access.
Find experiences like this and so much more in our Booking Engine thanks to our expansive global portfolio. With over 16,000 activities, excursions, and tickets to choose from, its easier than ever to enhance your clients’ trips when you book with Bedsonline.
Many travel lovers have fond memories of family road trips. You can easily recreate these iconic trips with the Bedsonline Booking Engine car rental search. If your clients aren’t quite the types to take the wheel (who doesn’t prefer the passenger side!), you can help your clients book standard and premium minibuses and adapted vehicles, or let them sit back and relax whilst they are driven in private minibuses and buses.
Budget is often a top priority, but it's an even bigger one when considering the budgets of three or more family generations. The Bedsonline Booking Engine makes it easy to efficiently find deals. Use the discount filter to search for a range of discounts, including early bookings, last-minute offers, or even child discounts. For theme park vacations, you can search for hotel and theme park packages.
First, define what 'adventure' means for your clients. This could mean selecting a far-flung destination, trying new foods and experiencing a new culture, or indulging in adventurous activities like camping, hiking, and rafting. Once you have established your client's definition of adventure, you can use the Bedsonline Booking Engine to find and book activities tailored to their interests and ability.
Start working with your clients as soon as possible, but ideally about six months before departure. This timeframe helps your clients coordinate their school and work schedules whilst allowing for plenty of time to communicate with you and among the family the various options for an adventurous holiday.
Of course, different markets will boast different booking behaviours, so it’s important to understand the needs of your specific market – which is also where our intelligent search and recommendation tool, Insights comes in!
Driven by live data and a powerful algorithm which learns from your interactions, Insights offers personalised destination and experience recommendations based on customer booking data in your unique market. Allowing you to offer exactly what your customers are looking for, at the right time!
Take a closer look at Insights here!
Help your clients book the family holiday of their dreams. Bedsonline's award-winning Booking Engine can spark inspiration for the best family holidays, from families with small children to intergenerational travel to multi-family trips.
Exclusively for travel agents, this powerful platform can help you build your own family travel package for your clients and cross-sell a range of travel products in one place. Key features include:
From the most prevalent travel trends this year, to the factors influencing your client's choices, we're here to prepare you for a year of successful bookings with our top travel trend predictions.
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