We've compiled a list of some of the best travel trade shows you should attend in 2025, whether you're looking to expand your reach in the industry, keep up to date with the latest trends and industry developments, or pursue new business ventures by connecting with leading organisations and potential partners.
Bookmark this page so that you can return to it year on year, to empower your business and increase your visibility in the industry.
The MarketHub by HBX Group
When? MarketHub Asia 3rd – 6th February 2026; MarketHub Europe 21st – 24th April; MarketHub Americas 23rd – 26th June
Where? Bali, Malta, Punta Cana
Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group, our parent company. Due to provide insightful, inspiring and memorable experiences and conversations, 2025’s MarketHub events take place in February, April, and June in Bali, Malta, Punta Cana respectively.
This edition of the MarketHub presents ‘The MarketHub: Unlocked’ as its central theme, with a key focus on exchanging ideas, uniting diverse perspectives and cultures, and encouraging a deeper understanding of the evolving nature of the travel industry.
With a programme that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting, and melting point, of culture, innovation and collaboration in the industry; while also ensuring that the unique local heritage of our host countries is never far from the action.
Why attend?
The MarketHub is a prime opportunity for you to meet with leading brands and experts from across the sector. With hoteliers, experience providers and travel distributors all in attendance, the MarketHub is where travel professionals from all around the world, and the entire travel ecosystem, come together to build connections and boost business.
With 8 years behind it and more than 450 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 15 source markets, including key distributors from around the world.
It goes without saying, but we cannot wait for these truly exciting travel industry events. Visit the MarketHub website for more information!
Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.
It goes without saying, but we cannot wait to see you at one of these truly exciting travel industry events. Visit the MarketHub website or discover the regional websites for Asia, Europe and Americas for more information.
Register your travel agency for free today to join an increasing network of global travel providers from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.
Travel & Adventure Show
When? From January to April 2026
With over 20 years of experience and 125+ produced events, Travel & Adventure Shows has connected over 2.7 million travel enthusiasts, over 16,500 unique Travel Advisors and thousands of travel media with over 5,800 different exhibiting companies from around the world, influencing billions in travel bookings.
This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favourite travel trade show’, this is the ultimate destination for travel agencies and other players in the tourism industry to connect directly with the traveller.
During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.
Why attend?
Given that this is a cornerstone event for both B2C and B2B sectors, travel professionals highly value these events as a way to connect directly with travellers. It’s a great way to understand better the needs, concerns and preferences of today’s and tomorrow’s travellers in these highly populous and desirable destinations.
Attracting around 150,000 attendees at past events, Travel & Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.
Fitur
When? 21st – 26th January 2026
Where? Madrid, Spain
Held annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.
Why attend?
This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.
Fitur spans 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid. During the weekend, the event opens its doors to the public, offering immersive experiences, destination showcases, and opportunities to discover the diverse offerings of global tourism firsthand, cementing Fitur as one of the major events in the travel industry each year.
ITB Berlin
When? 3rd – 5th March 2026
Where? Berlin, Germany
Every year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin. This year, the event runs 3rd – 5th March 2026 at Messe Berlin and celebrates its 60th anniversary under the theme ‘Discover the stories behind 60 years of legacy’.
Bringing together key players from the world travel industry, ITB Berlin promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.
Why attend?
Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.
WTM Africa
When? 13th – 15th April 2026
Where? Cape Town, South Africa
WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.
WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.
Why attend?
Those looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.
Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network. This expo is part of a larger group of flagship events, including WTM London and the Arabian Travel Market Show, forming a network of valuable events to attend.
WTM Latin America
When? 14th – 16th April 2026
Where? São Paulo, Brazil
Just like in Africa and London, Latin America also has an unmissable event: the WTM Latin America. In 2026, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.
Why attend?
With successful recent editions drawing an attendance of around 30,000 travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.
Las Vegas Travel Agent Forum
When? May 12th – 15th May 2026
Where? Las Vegas, Nevada
A B2B event which focuses on connecting leisure travel agency professionals, the Las Vegas Travel Agent Forum is a three-day event where attendees can meet with suppliers, travel associates, and create connections with some of the world’s most sought-after brands and businesses in travel.
Why attend?
2026’s edition is due to be hosted at the Paris Las Vegas Hotel & Casino, and is set to be a valuable opportunity for travel agents around the world to attend and learn from inspiring roundtable discussions and take part in educational sessions with industry experts. This B2B leisure travel agency focused programme will provide delegates with a 360-degree opportunity for networking, education, industry immersion and business opportunities.
Arabian Travel Market (ATM)
When? 4th – 7th May 2026
Where? DWTC Dubai, UAE
If you’re trying to unlock travel and tourism business potential in the Middle East, then the Arabian Travel Market show is another very valuable event. For over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.
Why attend?
The main theme for this year will be ‘The Gateway to Global Travel and Tourism Growth’, with attendees invited to explore innovation in tourism with smart mobility, AI, AR/VR, and ultra-luxury experiences. It emphasises collaboration through AI matchmaking and hybrid forums, while championing sustainability initiatives such as carbon-negative practices and electric aviation, to shape a greener, more connected travel future.
This trade show has grown quickly, and now generates around $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.
Business Travel Show (BTS) Europe
When? 24th – 25th June 2026
Where? London, United Kingdom
Looking for a place to meet business travel’s biggest innovators and leaders? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals in a three-day event that combines education and networking opportunities at the ExCel in London.
This year’s event, showcasing the tagline ‘#ForTheLoveOfTravel’, is essential ‘for anyone serious about improving, benchmarking or establishing their travel programme’, with 30 years behind it as one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.
Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.
Why attend?
If you’re a corporate travel supplier or buyer, then BTS Europe is the place to be to strengthen and secure new partnerships, stay updated on the industry and network with peers! With around 700 approved buyers in attendance at previous events, this tradeshow is an excellent opportunity to refresh existing connections and forge new ones. Attendees can engage with industry leaders, learn from pioneers, and build meaningful relationships that can drive future success.
Phocuswright Europe
When? 15th – 17th June 2026
Where? Barcelona, Spain
Phocuswright Europe is a must-attend event for travel industry professionals. It combines thought-provoking sessions, lively panel discussions, and invaluable networking opportunities.
Why attend?
This year’s theme, 'Game On', delves into the evolving landscape of travel distribution, technology, and consumer behaviour, highlighting the urgent need for travel distributors to stay agile amid rapid industry transformation driven by AI, geopolitical tensions, and economic volatility. The event offers key insights, innovative strategies, and networking opportunities with emerging players shaping the future.
Travel managers will benefit from gaining practical knowledge and strategies to adapt to industry shifts. This forward-thinking conference connects attendees with trailblazers and peers to discuss innovative approaches to corporate travel management.
International Luxury Travel Market (ILTM) Asia Pacific
When? 29th June – 2nd July 2026
Where? Marina Bay Sands, Singapore
Hosted at the luxurious Marina Bay Sands Hotel, 2025’s International Luxury Travel Market (ILTM) Asia Pacific conference will once again help to connect luxury travel brands from all over.
Specifically designed for travel brands, organisations and businesses who are providing for, or looking to connect with the ever-increasing Chinese market, ILTM Asia Pacific is a must-attend event for the world’s finest in travel.
Why attend?
Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel agents, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.
The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!
If you’re a luxury travel agent or offer luxury travel experiences, then ILTM is an ideal chance to meet and explore partnership opportunities with brands, destinations and organisations with the products and experiences your travellers are looking for.
Digital Travel Summit US
When? 28th – 29th September 2026
Where? Orlando, Florida
If your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.
Lauded as the ‘go-to’ travel industry event for executives from hotels, online travel agents (OTAs), airlines and transportation providers, all sharing personal, practical and thought-provoking insights into enhancing the personalised customer journey experience in the world of travel.
Why attend?
Past speakers have included experts from companies like American Airlines, Expedia Group, Virgin Voyages, Universal Parks & Resorts, Legoland, and IHG Hotels & Resorts. This two-day conference offers an unparalleled learning experience which any travel professional would be remiss to miss out on!
ITB Asia
When? 21st – 23rd October 2026
Where? Marina Bay Sands, Singapore
Yet another unmissable travel event descending on Marina Bay Sands is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.
With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.
Why attend?
Today, ITB Asia is Asia’s largest travel trade show, bringing together more than 13,000 show attendees from the Corporate and Leisure sectors! You can expect the chance to network with travel professionals from every sector in the travel industry, including destinations, airlines and airports, hotels, in-destination attractions such as theme parks, in-bound tour operators, inbound destination management companies (DMCs), cruise lines, venues, and so much more.
For the sheer wealth of opportunity available to attendees and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.
World Travel Market (WTM) London
When? 3rd – 5th November 2026
Where? ExCeL, London, United Kingdom
Renowned for being one of the most influential and well-attended travel industry events, World Travel Market (WTM) brings together the international leisure and business travel sectors in a three-day conference. One of the world’s largest gatherings of international travel professionals, WTM sees more than 40,000 professionals from 180+ countries attending every year.
Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.
Why attend?
The panel discussions that span the full three-day event are key ways to keep up to date with the evolving travel industry, with trending topics from social, environmental and industry standpoints, on everything from post-conflict tourism, sustainability, equality and diversity in travel, to innovation in travel and technology solutions to meet the needs of today’s, and tomorrow’s traveller.
WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.
Become a Bedsonline partner today to join a growing network of global travel agents around the globe, and take your business even further with opportunities and events like our flagship MarketHub events.