When it comes to the travel industry – or any industry - reputation is everything: the lack of it, or the strength of a well-known, and well-loved product, brand or company. Brand reputation can be the difference between securing a sale and losing a sale to a competitor.
Did you know that 90% of customers are willing to pay more if they are purchasing from a brand they know and trust?
This means, if a business curates a trustworthy, reliable and longstanding reputation within its field, that business can generate up to 33% more revenue than others in its sector or industry.
This is not necessarily due to one business offering different experiences to another, or a vastly improved or unique experience or product; customers making decisions to purchase from one business over another are impacted and influenced (consciously or unconsciously) by a whole variety of factors. But two of the most important are: how memorable a brand is and brand reputation.
So, when it comes to standing out in the competitive travel market, how does being associated with a business like Bedsonline help?
Did you know that around 74% of recently surveyed HBX Group customers consider Bedsonline to have an overall positive impression? What’s more, half of all non-customers also revealed that they considered Bedsonline to be a positive, trustworthy name in the industry.
So, why does that matter?
Ultimately, a positive reputation can lead to increased customer loyalty, higher customer retention rates, and therefore, increased revenue and profitability.
If you’re looking to boost your success, sell more, and delight your customers with an expansive portfolio and a trustworthy partner loved by 50,000+ agencies worldwide then why not join the Bedsonline network?
Register your travel agency today
But what’s the difference between a ‘brand’ and a ‘brand reputation’? Well. In simple terms, a brand is who you say your business is, and reputation is who everyone else says, or thinks, your business is. Your reputation is the outside-in perspective that those same audiences have about your company, your products, and what matters to you.
And that’s key.
In the world of B2B, it’s quite often that the impact of brand reputation can be undervalued. But, as a consumer, you wouldn’t purchase something you didn’t believe in or trust, which are integral factors to building reputation, so you wouldn’t want your business associated with a partner or product that doesn’t instill confidence.
The reverse is also true. A strong brand reputation for a B2B company can impact three major areas, particularly when it comes to deals, sales and partnerships:
So, all in all, a positive brand reputation for us at Bedsonline means bigger, better and more valuable benefits for you as our travel partner!
All this reputation correlates directly with the negotiation leverage a well-positioned travel partner can bring to discussions with potential or existing service providers.
Positive brand reputation can equate to several things when it comes to negotiations:
Travel agencies already represent an impressive – and highly important – volume of bookings for providers in the industry, no matter whether that’s hotels offering their rooms or suppliers wanting to maximise their distribution. This can often help with negotiating power – particularly helpful when trying to secure special requests and better rates for your customers, or when solving disputes or issues.
Now, imagine that negotiation power made bigger.
At Bedsonline, we work with over 50,000+ travel agencies on a global scale. That gives us considerable leverage when it comes to service providers and negotiating highly competitive terms or exclusivities – and you understand the weight that your unique capacity has already!
By accessing the Bedsonline network and becoming part of our travel community, you’re simultaneously accessing the legacy that comes with Bedsonline, and all the benefits that we’re able to negotiate and secure from some of the most select travel experience and product providers out there.
This is how we’re able to provide:
Working with a B2B travel marketplace like Bedsonline not only offers you an expansive portfolio, as we’ve mentioned, but positions you as part of a selling powerhouse.
Exclusive discounts and promotions are key advantages of developed relationships in the travel industry, and you’ll be no stranger to the work that goes into establishing and maintaining connections with service providers across the industry.
But when you work with an experienced travel booking partner like Bedsonline, with our pulling-power in the B2B travel space and our dedicated sourcing and destination teams, we’re able to source special promotions offered exclusively from service providers, delivered right to you so that you can wow your customers no matter their requirements.
These promotions can often include discounted package deals, early booking bonuses, or special rates during specific times of the year.
For example, with our exclusive deals, you can:
As we’ve discussed, by working with a travel booking partner with an established positive reputation, you get access to those exclusive discounts and all the benefits that come with increased leverage in the industry – but you also are able to access a huge portfolio of travel products from well-known (and often well-loved) names.
Here, again, is that trust factor we’ve mentioned before, when it comes to what influences customer purchasing decisions.
Those 90% of customers we mentioned earlier, who are willing to spend more when purchasing products or experiences from known, trustworthy brands? You can leverage that when working with a travel partner like Bedsonline.
Working with known names and offering these experiences to your customers boosts your own standing in the industry, maximising your pulling power thanks to the options you can offer to travellers in your market.
In fact, we hold preferred status with notable Consortia, such as Virtuoso, TravelSavers, TravelLeaders, Signature, and Ensemble. This prestigious status requires maintaining a specific customer satisfaction standard to remain on their preferred lists!
Virtuoso also recently named Bedsonline as the winner of their ‘Highest Tour Annual Growth’ for this year, acknowledging us as the tour partner amongst those with the highest sales production and growth!
A diverse portfolio is one thing, a comprehensive portfolio with travel products across the globe, offered by trusted travel experience providers is another. Especially in an era where brand reputation and trust is everything.
Of course, a great travel booking partner needs to offer much more than a great portfolio; they need to be with you every step of the way as you navigate this competitive industry to ensure that you’re maximising your impact and success wherever possible.
This is where our dedicated Account Managers come in!
Their goal is your growth, as after all, your success is our success, and that forms the core of your relationship with your expert Account Manager.
Along the way, you’ll benefit from 3000 local and global experts, all working to make your life easier and your customers happier!
Quite often, time in the industry equals knowledge. And everyone knows that knowledge is power.
And what could be more powerful than leveraging the knowledge that comes from experience?
Decades in the industry allows a travel partner the time and therefore knowledge to understand what it takes for agents to make it; what tools, resources and support is required to keep ahead of the curve, and competitors, in this constantly evolving industry.
Having an understanding of what travel agents need means a travel partner can not only create tools that benefit your day-to-day, but can help you:
Why not take a closer look at why travel agents need a travel booking partner like Bedsonline?
Or, if you’re ready to supercharge your position in the industry and work with a trusted, reliable partner,
Register your travel agency today
